By continuing we’ll assume you’re on board with our cookie policy, The input space is limited by 250 symbols. McDonaldization was found by George Ritzer to perform rationalization. In sociology, rationalization refers to the replacement of traditions, values, and emotions as motivators for behavior in society with rational, calculated ones. "Chain mentality. George Ritzer: George Ritzer is a sociologist who studies American patterns of consumption, globalization, metatheory, and modern and postmodern social theory. This lacks the personal care that a physician uses between the patient and in a sense lowers communication between doctors and patients. Control is the largest factor in any way you put it in regards to both the healthcare system and the healthcare debate in the United States. Predictability . The four main values are: efficiency, calculability, predictability, and control. Find a summary of this and each chapter of The McDonaldization of Society: Into the Digital Age! These are points that have both pros and cons in regards to “irrationality of rationality” as evidenced in both the health care system and the health care debate in the United States. Efficiency McDonaldization is evident in the documentary The Corporation because the film touches on efficiency, predictability, calculability, and control, which are all dimensions of McDonaldization. However, with the McDonaldization of healthcare, childbirth seems to be more about standardization over nature. As a response, the process of de-Mcdonaldization offers alternatives to this model of production and organization. Los Angeles: Pine Forge Press, 2008. Junk-journalism, defined here as inoffensive and trivial news served up in palatable portions, is an example of Mcdonaldization. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. This is not the case because many of the thing we take for granted have become Mcdonaldizated. Watch the recordings here on Youtube! In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. While the push for government control and standardized healthcare is underway, there are certainly pros and cons in that concept as well. All you need to do is fill out a short form and submit an order. When someone injures themselves or becomes ill, they shouldn’t have to worry about how much the care is going to cost them, they should have peace of mind knowing that their health coverage is sufficient and predictable enough that they know what they will be charged. We also acknowledge previous National Science Foundation support under grant numbers 1246120, 1525057, and 1413739. Workers in these organizations are judged by how fast they accomplish tasks instead of the quality of work they do. According to Ritzer restaurant are sources full stomach and his point of argument is that workers will work efficiently and effectively if they are not hungry. Essentially what has happened is that healthcare was passed off to a “manager” and the owner is no longer on premise, thus the quality and overall status of the ealthcare has gone down. “The McDonaldization of society refers to the efficiency, predictability, calculability, and monitoring of a business.” (Openstax, Pg. The ‘predictability’ of the ‘McDonaldization’ process at work in UK higher education, can be seen in the bureaucratic rationalization of teaching and research to serve straightforwardly economic ends. Coined by George Ritzer (born 1940) in The McDonaldization of Society (1993). Retrieved from https://graduateway.com/predictability-and-control-in-ritzers-the-mcdonaldization-of-society/, This is just a sample. Please use your organization as an example. Predictability is what gives us peace of mind in everything we do. They discuss the structure of the establishment they observed and how the ma… George Ritzer points out in The McDonaldization of Society that there are four parts to Mcdonaldization: calculability, predictability, efficiency, and control. This is repeated until everything is broken down to its smallest components. This also applies to the workers in those organizations. According to Hudgins and Richards (2000), Weber (1974) listed four forms of social actions based on the principal of rationalization. This can be considered an example of how Western culture, focused on efficiency of transfer of knowledge, has spread around the rest of the world. And as for control and predictability, it’s the control that leads to that uniformity of product, the predictability that lies at the essence of the consumer experience of McDonaldization. Predictability is also demonstrated in the type of beer served at the festival. Predictability. Legal. In case you can’t find a sample example, our professional writers are ready to help you with writing Healthcare has been passed around like a hot potato between governing bodies and other corporations at will. The predictability element of the festival can be exhibited in the visitors’ expected experience at Oktoberfest. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. In McDonald’s, this is usually white-tiled floors and stiff chairs. All of there principles can be applied to the music industry and how, if you look close enough, it … There are four principles of a fast food restaurant that Ritzer discusses in his talk about McDonaldization are: efficiency, quantification and calculation, predictability, and control. The only downside to this that I can perceive is if it becomes so irrational that it becomes restraining. Group Reflection: Students share the results of their fast food observations with their team members. Those were Zweckrationality, Wertrationality , … But the process Ritzer was discussing has to do with the values governing fast food and franchising in general—efficiency, calculability, predictability, and control—and the ways they have come to govern so much of our lives in American culture as depicted in his book The McDonaldization of Society. Many people many think of McDonaldization and think it only has to do with food. The healthcare issue in the United States currently is sort of like a double edged sword, meaning that there is an upside as well as a downside to the situation. Being a rationalized system, medicine has moved away from human and toward nonhuman technologies. Essay, Use multiple resourses when assembling your essay, Get help form professional writers when not sure you can do it yourself, Use Plagiarism Checker to double check your essay, Do not copy and paste free to download essays. McDonaldization, is the term Ritzer derived from the McDonalds' fast food chain to describe the state of our society. 1984 “HEALTHCARE & WELLNESS COMMITTEE”. This element can be related to T in the Park in many ways such as, festival line up and… Throughout efficiency, predictability and control, there is the idea of ?irrationality of rationality.? Firstly, efficiency refers to the optimum method of completing a task (Ritzer, 2004). Ritzer, George. The type of predictability and control that the government foresees taking place is out of the question. (269) with the basic principles being efficiency, predictability and control. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. The McDonaldization Theory of George Ritzer: “McDonaldization” is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). taste). McDonaldization is a concept which refers to the rationalization of consumption, work and production. Predictability is also demonstrated in the type of beer served at the festival. Every single Big Mac is made with the same ingredients. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task, or rationalization. Four characteristics are typically used to describe mcdonaldization, including efficiency through standardization, calculability through an emphasis upon quantity over quality, predictability and control. Two of these characteristics, standardization and calculability can be used to analyze the mcdonaldization of the public school system. Ritzer also outlines irrationality of rationality as a fifth aspect of McDonaldization. Please use your organization as an example. My primary care doctor is no longer a doctor to me unless I need a physical or any other routine visit, I am bounced around between specialists which I would have no problem doing if they didn’t have a revolving door of patients dispatched by their doctors and could effectively help me. Though this article does lend itself to the dimension of Predictablity as defined by McDonaldization, I think that the even more obvious point in this situation is one of Irrationality. Chapter Summary for George Ritzer's The McDonaldization of Society: Into the Digital Age, predictability and control mcjobs and other mcdonaldized occupations 2 summary. In the fast food context, predictability concerns both production and consumption and relies . Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste)… We use cookies to give you the best experience possible. Try it at home! Traditionally, childbirth has emphasized the joy of bringing a new life into the world. Defining McDonaldization. Predictability: Scripting and Controlling Employees ... McDonaldization because it has its roots, and is still so clearly embedded, in the brick-and-mortar world. Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. Efficiency. With no medically sound reason for why these episodes were taking place I was released. McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. Sociologist George Ritzer theorizes “McDonaldization” as a contemporary form of rationalization. McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). McDonaldization is efficient because everything is done quickly and easily. According to Margolis(2004), “McDonaldization” was summarized conceptually by Ritzer (1996) as “efficiency,” “calculability,” “predictability,” and “control.”Therefore, simply put, McDonaldization is the process in which all that McDonald’s is applying in the food industry gets applied to When we look at schools and classrooms across the world, there is an ever increasing similarity between that of Western classrooms and the rest of the world. Ritzer highlighted four primary components of McDonaldization: Efficiency – the optimal method for accomplishing a task. However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. He explains that it becomes manifested when a culture adopts the characteristics of a fast-food restaurant. Fourth, under control, employees become standardized and replaced by non-human technologies. The McDonaldization Theory of George Ritzer. Ask students to print out and bring to class their McDonald’s observation form. According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. Another example of control is the control over physicians by technology through what are called “pathways”. Third, predictability is the idea that no matter where a person goes, they will receive the same service and receive the same product every time they interact with the McDonaldized organization. Definition of McDonaldization (noun) “[T]he process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of world” (Ritzer 2015:1).Etymology of McDonaldization. A healthcare firm in Chicago is doing just that; their main goal is “to give special attention to the needs of small businesses for lower and more predictable healthcare costs by promoting affordable, alternative health insurance solutions” (CCOC). As Ritzer said, “Irrationality means that rational systems are unreasonable systems. This relates to a McDonaldization of Society concept seamlessly “Your best B&B’s are those where the owner is on premises…When the owner leaves and hires a manager, bad things start happening…” (Ritzer 190). These are all characteristics of McDonald’s and other fast-food restaurants. Lastly, as part of standardization, cultural hybridization occurs. According to Ritzer restaurant are sources full stomach and his point of argument is that workers will work efficiently and effectively if … There is efficiency, calculability, predictability and control. McDonaldization is a concept written by George Ritzer in his 1993 book The McDonaldization of Society. CC LICENSED CONTENT, SPECIFIC ATTRIBUTION. However, the fact is that, as will be demonstrated throughout this book, the concept applies at least as well to These are points that have both pros and cons in regards to “irrationality of rationality” as evidenced in both the health care system and the health care debate in the United States. This best serves the element of predictability, which is among the significant descriptions of McDonaldization. This is also something that can relate directly to the concept of “irrationality of rationality”. Bureaucracy - Magritte | Flickr - Photo Sharing!. Unless otherwise noted, LibreTexts content is licensed by CC BY-NC-SA 3.0. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring). You can get your custom paper from This best serves the element of predictability, which is among the significant descriptions of McDonaldization. Teams are also asked to compare their observations to the steps they drew up during the previous class meeting. McDonaldization, is the term Ritzer derived from the McDonalds' fast food chain to describe the state of our society. Parody of Irrationalization. The predictability element of the festival can be exhibited in the visitors’ expected experience at Oktoberfest. Predictability and control are major discussion points in Ritzer’s The McDonaldization of Society. Seen in education, work, criminal justice, health care, travel and leisure, dieting, family, religion and virtually every other aspect of society. In this context, Ritzer has a very specific meaning of... Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g. The secret to marketing success for businesses in today’s fast-paced society is adopting and implementing the principles that have deemed us the McDonalized Culture – speed, efficiency, predictability and control. [2] 2. The Constitution of Society. I went back to my primary doctor a second time after it happened again and was “dispatched” to the same procedure. Only six local breweries are chosen to serve… predictability, calculability, and control all of which became the cornerstones of McDonaldization. As a response, the process of de-Mcdonaldization offers alternatives to this model of production and organization. All four of aspects of George Ritzer’s Mcdonaldization were there, including: efficiency, calculability, predictability, and control. Sorry, but copying text is forbidden on this website. McDonaldization is a concept which refers to the rationalization of consumption, work and production. Predictability and Control in Ritzer’s the Mcdonaldization of Society. If costs were to become standardized for certain procedures and specialties, they would have to be standardized across the board. Both McDonald’s and Starbucks have the same interiors concepts in each location. The LibreTexts libraries are Powered by MindTouch® and are supported by the Department of Education Open Textbook Pilot Project, the UC Davis Office of the Provost, the UC Davis Library, the California State University Affordable Learning Solutions Program, and Merlot. ... elements of efficiency, predictability and calculability. process he named McDonaldization. your own paper. It seeks to reach the best mode of production, where individuality are not allowed (Ritzer, 2004). The McDonaldization of Higher Education Essay 526 Words | 3 Pages. Components of McDonaldization. For being the “greatest country in the world” we certainly know how to take care of our own don’t we? Predictability and control are major discussion points in Ritzer’s The McDonaldization of Society. Ritzer outlines five dominant themes within this McDonaldization process: Efficiency, Calculability, Predictability, Increased Control, and the Replacement of Human by Non-human Technology. I can attest to this firsthand that this is precisely what is taking place. The second, calculability, refers to the quantifiable objectives of fast-food chains, seeing quantity as quality. When it happened for the second time I went to see my primary doctor, thinking he may be able to help me. First, explain McDonaldization, including a discussion of the dimensions. Health care is an example of one institution that is characterized by the four components of bureaucracy: efficiency, predictability, control and quantification. The first one, efficiency, is geared toward the minimization of time as the optimal method for accomplishing a task. This helps to provide patients with the most accurate care effectively and efficiently from their provider. This allows people to quantify how much they’re getting versus how much they’re paying. Works Cited Giddens, Anthony. The McDonaldization of Society. Berkele: University of California Press. McDonaldization has led healthcare to become centred around efficiency, calculability, predictability and nonhuman machines taking away from the personal aspects of clinic visits. According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. First, in your own words, explain McDonaldization, including a discussion of the dimensions Ritzer outlines (efficiency, predictability, calculability/quantity, nonhuman technology, control). Those principles are: 1. efficiency, 2. calculability, 3. predictability and 4. control through non-human technology. our expert writers, Hi, my name is Jenn McDonaldization is a process of doing task and breaking them down into smaller task. Businesses that adopt the McDonalisation principles have uniformity of their products and services. But again, there is almost absence of interaction between the nurse and the patient as the former only presents at the bedside to render nursing procedures (taking vital signs or giving medicines for example). According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. Have questions or comments? … It was created by George Ritzer, the author of the book ‘The Mcdonaldization in Society’. There are four concept of McDonadization which is Efficiency, Predictability, Calculability and Control: If the entire healthcare system as an entity wasn’t working as a whole to have a rational reformation, then it would certainly lead to irrationality. Bureaucracy illustration | Flickr - Photo Sharing!. Wrong. The “irrationality of rationality” can be described as the downside to something that is seemingly perfect, or seemingly rational. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. Increase in volume does not equate to increase in choice. What is predictability in McDonaldization? From a customer perspective, efficiency is achieving the fastest way to get from being hungry to being full. If you need this or any other sample, we can send it to you via email. Ritzer identifies four main principles of McDonaldization: predictability, calculability, efficiency, and control. 1. McDonaldization as described by Ritzer is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. With the rise of predictability, the third component, all consumers can predict receiving the same service and the same product every time they interact with the McDonaldized organization. "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. These include efficiency, calculability, predictability and standardization, and control. Ritzer’s notion of predictability, the third element of his McDonaldization concept, relates to the expectations consumers have within a ‘McDonalized’ area or company. Predictability and control are major discussion points in Ritzer’s The McDonaldization of Society. Chicagoland Chamber of Commerce. Ritzer claims our social institutions have become completely dehumanized in the form of a bureaucracy. The basis of this idea is that our society is defined by these four aspects. “McDonaldization” is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). Predictability . Class 2 is intended to reinforce the concept of predictability and to illustrate and explain efficiency and calculability, as Ritzer uses the terms. As the term predictability would indicate, a McDonaldized society, " emphasizes such things as discipline, order, systemization, formalization, routine, consistency, and methodical operation. But again, there is almost absence of interaction between the nurse and the patient as the former only presents at the bedside to render nursing procedures (taking vital signs or giving medicines for example). In a sense this sort of control keeps the doctors as primary diagnostic checks, sending their patients to specially trained doctors for what they deem necessary. First, in your own words, explain McDonaldization, including a discussion of the dimensions Ritzer outlines (efficiency, predictability, calculability/quantity, nonhuman technology, control). Four characteristics are typically used to describe mcdonaldization, including efficiency through standardization, calculability through an emphasis upon quantity over quality, predictability and control. Control No matter where in the world you eat your McDonalds, your burger will always look, taste and cost the same. Their tasks are highly repetitive, highly routine, and predictable. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task, or rationalization. McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. Under cultural hybridization, as McDonald’s enters a country, consumer patterns are unified and local cultures are westernized. Describe how each of dimensions of McDonaldization applies to your organization. Ritzer claims our social institutions have become completely dehumanized in the form of a bureaucracy. This relates to the idea of availability versus variety – you can get a lot of one thing, but not necessarily the thing you want. Under control, the fourth component, employees become standardized and replaced by non-human technologies. Describe how each of dimensions of McDonaldization applies to your organization. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization. [ "article:topic", "showtoc:no", "columns:two" ], http://www.flickr.com/photos/oddsock/282420343/, http://www.flickr.com/photos/kongharald/3821492016/, http://www.youtube.com/watch?v=Fdy1AgO6Fp4, Explain how George Ritzer’s categorizes efficiency, calculability, predictability, and control with reference to the McDonalds model. Burgers will be the same size, taste, and quality no matter the state/ location WCU is predictable because of our syllabi and the requirement of gen ed courses so we already know what we're in for. Over the past 6 months or so following a surgery, I have had a series of medically unexplained seizures. Doctors now serve as a “dispatcher” more or less (Ritzer 120). by jrosas » Fri Sep 15, 2006 5:25 pm . Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. The McDonaldization of Society GEORGE RITZER ... PREDICTABILITY A second component of rationalization involves the effort to ensure predictability from one place to another.In a rational society,people want to know what to ex-pect when they enter a … Attendees anticipate a certain ‘atmosphere’ when attending, usually involving beer tents, food, music and large mugs of beer. However, you always know you have something to fall back on that you will enjoy. Describe how each of dimensions of McDonaldization applies to your organization. Efficiency and calculability are so interrelated sometimes they’re hard to separate. Ultimate goal–predictability of profit, income (by creating uniform products consumers develop some loyalty to) A certain portion of consumers want predictable products, and McDonaldized businesses want... predictable consumers. A machine could do the same work as the doctor would do, asking a series of questions and providing a prognosis. He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. For individuals, businesses, and every day functions, predictability makes everything easier. If you want to try something different in a new culture, then you can always go to an authentic restaurant, totally unique to that place. Two of these characteristics, standardization and calculability can be used to analyze the mcdonaldization of the public school system. Missed the LibreFest? The first one, efficiency, is the optimal method for accomplishing a task. The balance between rationality and rationality in both the healthcare system and the healthcare debate is something that will take time and hopefully happens in the near future. Predictability doesn’t just mean knowing the store will be there next time you visit, or you’ll have a place to park the car–look at it this way–if all places of business do it, it’s probably not a property of McDonaldization (for instance, having the cash registers in the front of … The McDonaldization of Society GEORGE RITZER ... encountered at earlier times.In order to ensure predictability over time and place a rational society must emphasize such things as discipline,order,systemization, formalization,routine,consistency,and methodical operation. Many corporations have been making an effort to deny the kind of rationalization similar to what Ritzer calls McDonaldization. Predictability: Scripting and Controlling Employees ... McDonaldization because it has its roots, and is still so clearly embedded, in the brick-and-mortar world. Ritzer explains that Mcdonaldization success can be explained by four dimensions which includes; efficiency, calculability, predictability and control. Only six local breweries are chosen to serve… Customers in fast-food restaurants get a lot of food quickly, while the managers and owner get a great deal of work from their employees and the work is … Ritzer outlines (efficiency, predictability, calculability/quantity, nonhuman technology, control). McDonaldization "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. Please use your organization as an example. The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. Characteristics of McDonaldization in Mobile Marketing . In this context, Ritzer has a very specific meaning of "efficiency". The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition! McDonaldization is a process of doing task and breaking them down into smaller task. Protests have also been arising in nation-states to protect localized economies and traditional values. The next principle of McDonaldization is predictability, which Ritzer defines as “the assurance that products and services will be the same over time and in all locales” (Ritzer 14).